Africans and Their Love for New Phones:
The International Data Corporation (IDC) reports that Africa had a total of 215.33 million mobile phone shipments in 2016, this was up by 10.1%
The report also noted that the smartphone market totaled 95.37 million units in 2016 and even though this was also up by 3.4%, it represents a considerable deceleration from the double-digit growth rates seen in the previous two years, with demand being hampered by the currency fluctuations that are affecting the continent. Feature phones were largely responsible for the overall mobile phone shipments, with shipments increasing by 16.1% in 2016 to the total of 119.97 million units
Samsung leads with a market share of 27%, but had a Smartphone market share drop of about 2.5%. Tecno follows with a market share of 12% (11.5 million units), followed by Huawei at 8% market share (7.7 million units). While the likes of Itel (6% market share with 5.7 million units) and Infinix (3% market share with 2.8 million units) take 4th and 5th positions respectively.