Fashion Uncategorized

#HappeningsLoveList: There’s an OUCH store near you!

Written by White Angelis

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It’s amazing what Uche Nnaji has done with his clothing line/business. Uche is the quintessential story of achievement. Uche has had his hands on the plough long before “Entrepreneurship” became a buzz word.

Tracing Uche’s success is clear-cut. He worked hard and smart. And he loved every challenge and opportunity he approached. Every stitch on a jacket, every feel of fabric was an inspiration to the next creation.

You’ve got to love what you do. Uche loves what he does. He manages his business with a lot of passion and faith- faith in an unpredictable Nigerian economy and a system that is built to frustrate entrepreneurs.

There’s a formula to succeeding in climes like Nigeria; people like Uche have survived by taming the beast (mainly of disappointment in a country without basic infrastructure)…or at least, are willing to fight it whenever it rears its ugliness.

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It’s the fight. It’s the hustle. It’s how we live and survive in the 21st century with dreams growing on concrete.

I am in awe every time I find an Ouch store… these days, they seem to be at every turning. My leaps for the sheer joy of acknowledging a “small business” that has grown majestically without fear in a place where many ambitions suffer seizures cannot be overemphasized.

Uche dressed the president, Buhari, during his campaign. Think of Obama spotting a young designer in America… his life will change forever.

Although Uche insists that nothing extraordinary followed the Nigerian president style project… but it will forever remain a milestone that will be credited to his brand.

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White Angelis

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