G-Worldwide Artists, Kiss Daniel and Sugarboy have not collaborated with any other Nigerian artist due to their label’s policy.
G-Worldwide, for reasons, has a peculiar policy which prohibits her artists from collaborating outside the label.
In 2015, there insider reports that Kiss Daniel recorded a song with (Wizkid), which hasn’t been released.
Sugarboy on his own side, has had moderate success with collaborating before he signed up to his current label. One of his best works to date is “Modenine’s” ‘Bad man’ single, which featured Sugarboy and A1. But so far, the success of that cannot be accomplished because of their policy.
Kiss Daniel said in an Interview back then in 2016. “I’m signed to a record label and the management for now only allows me to collaborate with in-house artists DJ Shabsy and Sugarboy. Maybe later I’ll do songs with other artists but for now it’s out of it”.
The project which contained 20 tracks at its release, had only three songs on the project which featured vocals from a guest artist. That guest artist was Sugarboy, who is Kiss Daniel’s label mate, and the second artist on the books of G-Worldwide entertainment.
This was a surprise because of its abnormal nature. The creative department of music industry is partly run on collaborations between numerous artists looking to improve their standing, join fan bases, and provide leverage for songs to become commercially successful.
Kiss Daniel and Sugarboy are banned from external collaborations under G-Worldwide Entertainment. It’s not because they don’t want to. be Left alone, with their destiny. But they have just one stumbling block in their path to collaborating with other pop stars.
The G-Worldwide policy has not affected Kiss Daniel negatively. The singer has risen to one of the leading musicians on the continent.
Says DJ Coublon, a music producer, who produced ‘woju, laye, & good time“The management knows what they want, and for me I am just a producer. The key thing is for them to keep making good music. I know people who do tons of collaboration, and the music isn’t great.”
Dami Elebe, top OAP, scriptwriter and music industry expert who works for Beat (99.9) FM, Lagos. Say’s
“It’s not good or bad. It’s just a thing that has worked for them. Can they maintain it? Yes. All they need to do is to continue to give us great music that no one thinks it needs an extra artist o give it any extra oomph.”
In 2016, G-Worldwide Entertainment, Kiss Daniel, and Louiza Williams were publicly called out by veteran comedian-singer, Koffi. The comic act, in a pun-filled release on Instagram, accused Kiss Daniel and his handlers of being arrogant.
“This express ride might be short lived however if our favourite fine boy does not cut the double face act.”Koffi wrote on Instagram. “The fans see a sweet young man on the tube but behind the works the G worldwide king’s manager is killing the brand.”
Industry insiders told Pulse that Koffi’s anger was due to being turned by the record label when he approached them for a collaboration and a performance at his comedy show. Koffi’s response to the stories did not confirm this. He denied the rumors, and declared that his intentions were good.
“I agree Koffi is nobody that his career is gone, that is why I don’t want these artists to be like me. So somebody has to say something, it’s because I love them.” He told HF Magazine.
But the cracks are there. A top musician who agreed to speak to Pulse on condition of anonymity told Pulse that although the artist is soaring at the moment. He is creating bad blood for himself in the future.
“Nobody stays at the top forever. Kiss Daniel’s decision to not share his talent with other stars is bad for the industry and the fans. It deprives fans of potentially good music, while also fostering bad blood.” He says.
Kiss Daniel himself has admitted that he wants to collaborate. The singer achieved huge success with the remix of ‘Woju’; a single which featured pop artists Tiwa Savage and Davido.
“People have definitely approached me for collabos and I explain to them, the few that get it, they go out and say good things about me, for the others that don’t, I’m still hoping that they get it some day. Trust me I really want to do collaborations, I want to jump on a song with Reekado Banks, Falz because I think they are good.”
The G-Worldwide Entertainment have elaborate plans to release Sugarboy’s album and aggressively promote it. There are plans for video shoots.
Kiss Daniel has also not moved on from “New Era” album. There are still two videos to be released from it, and after that, they would begin to consider releasing fresh records from the second half of the year.
An employee of the label says. “There’s still a lot more to come from that album. We are shooting two videos soon.”