NBA, Google Virtual Pixel Arena Relinquished During Basketball Playoffs 


As the National Basketball Association Playoff is about to begin, the NBA and Google Pixel, the official fan phone of the NBA, have launched a virtual space based on live in-game action where fans can create and play and share and celebrate their 2022 NBA Playoffs skills. This first immersive experience jointly developed by Google and the NBA aims to bring fans closer to the game and connect socially during live games. 

The NBA App, Google Android or Apple iOS lets fans access the 3D immersive experience during halftime or between games. The Pixel Arena is available to everyone, regardless of the device or operating system. 

Users can pick a game to enter inside the Pixel Arena, including past games. Then, with the phone’s gyroscope, the fans can view the entire space as they rotate their device around it; the 3D virtual experience enables the person to immerse themselves, including creating an avatar dressed in favorite team gear and sharing that avatar across social and digital channels. 

The Pixel Arena has a game-specific trivia feature based on live NBA data feeds, 3D shot recaps during halftime and post-game that enable users to review how top scorers and teams performed based on real-time NBA data, opportunities to climb the leaderboard, create shareable content, and unlock new levels for the player’s avatar. 

Then In February 2022, Google and the NBA kicked off the partnership with two television spots and a campaign that highlights a feature called Real Tone in the Pixel camera phone that brings out the nuances of skin tones.


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