Coca-Cola has grown in popularity and trust over the years, and the number consumed in a single day in Nigeria would be shocking.
The Nigeria Climate Innovation Center (NCIC) has developed a Cycle Plast Project in Nigeria in conjunction with Coca-Cola Nigeria.
The project aims to promote a plastic-free environment by changing community behaviour and correct disposal habits, as well as creating jobs and unlocking opportunities along Nigeria’s plastic waste recycling value chain.
To that end, the NCIC has stated that Nigeria must take steps to efficiently address waste disposal.
Coca-Cola Nigeria said that its food and beverage recycling coalition has collected more than two billion bottles so far.
Speaking during the opening of the Cycle Plast Project in Abuja, NCIC Chief Executive Officer Bankole Oloruntoba asked for support for the informal sector, which he said was responsible for around 70% of the country’s plastic collection rate.
“To do more by digitizing the sector and making it more inclusive and attractive for investments.”
Remember that the NCIC was established in 2018 as a collaboration between the World Bank and the federal government through the vice president’s office, with the mission of accelerating the growth of Nigeria’s green economy.
Furthermore, it intended to improve Nigeria’s energy availability through private sector development.
Oloruntoba, explained that the Cycle Plast Project “will engage the general public through innovative and disruptive behaviour change campaigns on consumption and disposal patterns of single-use PET plastic bottles with the aim of encouraging plastic consumers to responsibly dispose of their plastic waste to enhance and build an effective collection system.”
He recalled that the World Population Review’s 2021 plastic pollution by country study listed Nigeria as the world’s seventh-largest country, producing 5.96 million tons of plastic garbage annually, with nearly 70% of it ending up in landfills and waterways.
During the project’s launch, Amaka Onyemelukwe, Director, Public Affairs, Communications, and Sustainability, Coca-Cola Nigeria, said her company’s collaboration with other food and beverage companies has so far saved over 60,000 metric tons of plastic, equivalent to over 2 billion bottles, according to her.
Even as she ruled out the prospect of phasing out glass bottles, she intimated that the project will engage a large number of collectors and recyclers.
According to Onyemelukwe, it had become critical not just to raise advocacy, but also to promote awareness about the importance of returning PET bottles for recycling after use.
Onyemelukwe said the project will help increase PET collection rates in the country’s six geopolitical zones.
She added that the project would be undertaken in the following areas: North Central (Abuja), Northwest (Kano), Northeast (Adamawa), Southwest (Kwara), Southeast (Abia), and South-South (Edo)
I think it’s a fantastic idea, especially with environmentally responsible rules in place.